Top 5 Reference Apps Performance in Latin America Q1 2025

In the first quarter of 2025, the top reference apps on a unified platform in Latin America showcased various trends in downloads, revenue, and active user metrics. These insights, derived from Sensor Tower data, provide a glimpse into the app market dynamics in the region.

Hallow: Prayer & Meditation demonstrated impressive growth in both revenue and active users. Weekly revenue surged to approximately $153K by the end of March, with a notable peak in early March. Downloads saw a significant spike, reaching over 501K in the first week of March, while active users doubled from 529K to over 1M during the quarter.

Translate Now - AI Translator maintained steady weekly revenue, peaking at around $13K at the end of March. Downloads fluctuated modestly, with numbers hovering around 3K weekly. Active users remained stable, ending the quarter with approximately 7.2K.

Voice Translator: AI Translate experienced consistent revenue, peaking at $10K in late February. Weekly downloads showed a gradual increase, culminating at nearly 3.7K by the end of March, while active users rose steadily to reach over 6.2K.

Glorify: Devotional & Prayer saw a significant rise in weekly revenue, reaching $33K in March. However, downloads trended downward, decreasing from 38K to around 19K. Active users followed a similar downward trend, declining from over 2.5M to approximately 1.7M.

MyHeritage: Family Tree & DNA had stable performance with revenue peaking at $7K in early March. Downloads increased steadily, reaching over 9.8K, while active users saw a slight increase before settling at 30K by the end of the quarter.

These performance insights highlight the varying trends among top reference apps in Latin America. For more detailed analysis, visit Sensor Tower.